Philadelphia Flyers: Team launches Hometown Assist Program

The newly formed Flyers program will help business that were impacted by COVID-19.

During these tough times, hockey can only do so much as to distract people from what is going on. So the Flyers want to do their part and help those who have suffered the most during this pandemic. That is why they launched the Hometown Assist Program.

Throughout the playoffs and going into the 2020-21 season, the Flyers will be awarding a half-million dollars in advertising assets to different businesses around the area. That will include at least a minimum of two Black-owned companies.

The packages the team will be giving away include things such as radio commercials, promotions, and in-arena signage. The Flyers will also lend a hand via their marketing department if necessary.

Valerie Camillo, the Flyers President of Business Operations mentioned the hardship a number of smaller-owned businesses in the Philadelphia area have had to go through.

"”With the start of the Stanley Cups playoffs, hundreds of thousands of Flyers fans will be engaging around our brand and we want to provide the opportunity for small businesses to connect with this audience to drive sales. As we designed the program, we were purposeful in targeting Black-owned businesses to encourage a diverse pool of applicants and in support of racial equality.”"

To be eligible for this opportunity, a business must be independently owned for starters. It is clear the Flyers are looking to help smaller businesses that took a direct hit during the pandemic.

Said business must have have reported no more than $3M revenue over the last three years. And most importantly, they must be headquartered in the Philadelphia area.

With the lasting effects of this pandemic unknown, the Flyers want to help these smaller business pick up the pieces and get them back on their feet. A lot of these places likely have had to close, some for good unfortunately.

So this opportunity could allow businesses like that to open their doors back up and get back to a sense of normality. Or at least as normal as they can get right now.